ForeSite - Location Intelligent Reporting

ForeSite provides comprehensive reporting functionality that harnesses the power of Microsoft Virtual Earth to provide Location Intelligent Reporting.  As an On-Demand application, ForeSite offers retailers all the benefits of powerful site analysis at a fraction of the cost of acquiring it internally. No other system provides comparable functionality and such a comprehensive & flexible range of quality datasets at such a low cost.

  • Improve your access to key information
  • Provide immediate access to up-to-date local market information
  • Make immediate decisions on store development/amalgamation
  • Monitor & improve store performance
  • Identify high potential sales areas

ForeSite is extremely powerful, flexible and easy-to-use. You simply add your Store Network locations and corresponding catchments to immediately access the following functionality

  • Select from a list of standard Tabular and Map reports for any of your stores, and watch as reports are generated within seconds (reports are formatted for professional report production)
  • Dynamically interrogate potential locations/catchments or competitor locations by simply adding them in and running any stored report

The Business Need 

With so much data available, and from so many different sources, it can often be difficult for organisations to gather external data, integrate it with their own internal records and, in doing so, obtain useful and pertinent information. ForeSite has the ability to collate and relay relevant, selected information in a quick, easy-to-understand and affordable manner.

This ensures that you are always ahead of the competition, with up-to-date, quality spatial information and software allowing you to make quick and accurate decisions on new and existing store locations, as well as performing detailed and precise analysis on areas such as sales performances, competitor trends, etc.

 

ForeSite allows users to:

Improve Access to Information
ForeSite greatly improves the user’s access to the required information. The system integrates all the relevant internal and external information and delivers it in a variety of easy-to-understand formats.

Immediate Access to Local Market Information
ForeSite provides immediate access to comprehensive local market information in order that you may respond to market changes or competitor behaviour. From new housing developments to the local ATM network, pertinent local area information is available to analyse, map and report.

Make Immediate Decisions on Store Development/Amalgamation

ForeSite can help you make decisions on the development or amalgamation of stores by allowing you to easily produce thematic maps indicating catchment boundaries, demographic/lifestyle data, competition, local amenities/infrastructure, etc.

Monitor & Improve Sales Performance

With ForeSite you can immediately and dynamically analyse how your or your clients’ stores are performing at an individual, regional or national level. You can then present this information in either tabular or map reports. In addition, comparative reports can be produced showing competing outlets’ information and area demographics. With this detailed information available at the press of a button, decisions and adjustments can be made immediately to target marketing and sales focus and the results easily monitored.


Functionality

ForeSite provides powerful functionality through an easy-to-use interface. Its functionality includes:

·        Production of standard or custom reports to include:

-         Revenue projections per square foot

-         New outlet location analysis reports

-         Sales performance reports

-         Traffic flow reports

-         MarketView reports

-         Revamp/Enlargement reports

·        Addition and mapping of new or existing store locations

·        Creation of catchment boundaries by drive time, census area or by simply drawing it on a map

·        Definition of administrative hierarchies

·        Production of thematic layered maps indicating stores, total population, competitors, etc

·        Alerts to new household locations & developments for potential sales identification

·        Comparison of store information with external databases such as Census, INCA, etc

·        Ad-hoc querying

External information held within the system includes:

·        GeoDirectory

·        Census of Population Data

·        Household Expenditure Estimates

·        Ordnance Survey Maps

·        Household Location Points

·        New Market Data

·        INCA

·        Competitor Locations

·        Locations of churches, schools, ATMs, garages, etc

·        Traffic Flow

Key Benefits
 

ð     Low Entry Costs

BizMaps, owns, operates and maintains the servers that run ForeSite , eliminating the cost burden of having to set-up a specialised IT infrastructure and employ expensive IT resources.

ð     Short Set-up Time

Speed to market with new solutions is often essential in today’s competitive business world. ForeSite can be integrated easily into a client’s existing IT system and the solutions quickly deployed.

ð     Quick ROI

With such a short set-up time, the return on investment can be quickly seen

ð     Focus on Core Business

The ASP distribution model associated with ForeSite means companies can focus on their core business rather than their technology infrastructure.  You do not need to hire GIS experts to manage the data,or use proprietary GIS solutions to get results

ð     Security, Reliability, Scalability

BizMaps technology infrastructure is hosted by Esat-X in its managed facility in City West.  It is monitored 24hrs a day, 7 days a week ensuring the reliability of the application.   

ð     Customisable

A problem that besets software delivered over the Internet is that it forces its own terminology on users, adding to the learning curve and hindering the adoption rate. With ForeSite, all of the key terminology is customisable for an organisation. You can customise:

-         The name of the application, e.g. Market Mapping System

-         The logo that is displayed, i.e. your company logo 

-         Location nomenclature, e.g. Stores, Branches, etc

-         The hierarchy of the system, e.g. Store -> Region -> National

-         The categories and subcategories hierarchy of the reports

ð     Managed Data Update

Continual update of base data (maps, addresses) and third party content provision is handled by BizMaps, ensuring the most up-to-date and accurate information is presented to customers. BizMaps can also create additional reporttemplates, which are instantly accessible.

ð     Quality Data at Low Cost

ForeSite  uses only premium quality data sources (e.g. An Post’s GeoDirectory), ensuring provision of the most accurate and comprehensive data available. Because ForeSite is delivered over the Internet, all datasets and software is shared thus significantly reducing the cost to the retailer.


The product can be implemented in two ways -ForeSite Standard and ForeSite Premium. 

ForeSite Standard

In this implementation, the users log onto a secure BizMaps web site,


The entire application is hosted and served from our servers.  Users require Internet Access.

ForeSite Premium

In this implementation, BizMaps configures an Intranet Server behind the clients firewalls.  The server is set up to make http only calls to our BizMaps Servers eliminating security concerns. The main application logic is hosted on the Internal Server, which has access to your Information Data store, or a local copy of relevant data.

  

 

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