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Retail
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BizMaps offers a wide range of solutions in the retail
sector particularly in the grocery sector. Our
specialist systems are supported by our proprietary
geographical datasets maintained exclusively for our key
clients. Our current product line
includes: |
Solutions
ForeSITE – is a
complete site analysis and reporting solution for producing
market profiles of potential store/outlet locations. Fully
hosted managed solution delivered over the Internet. Used to
identify locations for stores, sites, etc
AddressLink – is
BizMaps web based address validation, cleaning and geocoding
service for incorporation into external or internal web sites.
Ideal for home shopping registration applications, customer
care solutions etc.
Address
Cleaning, GeoCoding and Data
Segmentation. Address cleaning
and geocoding allow you to analyse your data spatially and to
view it in map format. It can also be used to validate the
quality of address information and to correct misspellings.
Segmentation is achieved through tagging with our INCA neighbourhood
classification index after the data is geocoded.
Market and
Customer Penetration Analysis. By geocoding your
customer data, we can analyse your market penetration levels
neighbourhood by neighbourhood. This is used to identify areas
for expansion and for targeting in marketing campaigns.
Penetration analysis is an excellent way of evaluating the
performance of your store or sales territory network.
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